From Volcom’s website:
Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was built on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Today, Volcom stays “True To This”, symbolizing integrity, authenticity, individuality and the pure fun of riding.
The goal of Volcom is to provide a connection for people who share our passion for art, music, film, skateboarding, snowboarding and surfing. We are focused on supporting athletes, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. This collaborative effort is at the center of everything we do, from the ever-growing Veeco Productions film library, the grassroots “Let the Kids Ride Free” contest series, the high-profile “Volcom Pipe Pro” surf competition on down to our in-house record label – Volcom Entertainment.